Across platforms, I create content to engage, entertain, and inform audiences, all while meeting core strategic objectives.
Highlights
Won 2017 EXCEL Award from Association Media & Publishing for social media campaigns.
Built and implemented the Council for Advancement and Support of Education's first comprehensive social media content strategy.
Relaunched CASE’s LinkedIn page, now CASE’s top social platform for engagement and one of the top social drivers of visits to case.org.
Boosted engagement rate by nearly 40% during my tenure at CASE.
Revitalized CASE’s Instagram strategy and launched member Instagram takeovers—now a key engagement tactic.
Created CASE's first Snapchat geofilters and Instagram stickers; regularly create GIFs and social graphics.
Led and managed monthly Twitter chats that generated from 100 to 300 tweets from up to 100 participants.
Sample Social Media Goals and Posts
Here’s a snapshot of my work on social. For each communications goal, scroll through the posts I wrote, designed, and deployed.
➡️ Goal: Engage audiences and build community.
➡️ Tactics: Create member "takeovers” on Instagram; share user-generated content; celebrate award winning teams and ideas; showcase human connections.
➡️ Goal: Highlight thought leadership.
➡️ Tactics: Share key resources, like magazine articles, conferences, and best practices; spotlight key volunteer and staff insights.
➡️ Goal: Cover and showcase online and in-person events.
➡️ Tactics: Share key conference takeaways and photos; thank and highlight volunteers; feature user-generated content and visuals to spotlight participants’ experiences.
➡️ Goal: Promote key programs and awards.
➡️ Tactics: Use paid ads and promotional posts to drive awareness about conferences; share reminders about program deadlines; demonstrate the value in participating in programs.
Twitter Chat Recaps
CASE hosted twice monthly Twitter chats (jointly moderated with volunteers) about social media and advancement topics. Here are some of those discussions.
